Black Eyed Peas frontman Will.i.am has been appointed by Intel and multi-platinum artist will.i.am as its new "director of creative innovation".
"Nearly everything I do involves processors and computers," Mr. am told attendees at an Intel sales and marketing conference in Anaheim, California. "And when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity."
Black Eyed Peas frontman stated that,Intel chief marketing officer Deborah Conrad had introduced "an innovator, technology fan, entrepreneur and philanthropist."
Intel's president said: "We're thrilled to tap into the limitless creativity will.i.am brings to the table."
"He's a brilliant artist and an innovator pushing the bounds of technology," she added.
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