Black Eyed Peas Front Man Has a New Job at Intel

Black Eyed Peas frontman Will.i.am has been appointed by Intel and multi-platinum artist will.i.am as its new "director of creative innovation".

"Nearly everything I do involves processors and computers," Mr. am told attendees at an Intel sales and marketing conference in Anaheim, California. "And when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity."

Black Eyed Peas frontman stated that,Intel chief marketing officer Deborah Conrad had introduced "an innovator, technology fan, entrepreneur and philanthropist."

Intel's president said: "We're thrilled to tap into the limitless creativity will.i.am brings to the table."

"He's a brilliant artist and an innovator pushing the bounds of technology," she added.

Black Eyed Peas rapper is legally blind

It has been revealed by the rapper of Black Eyed Peas apl.de.ap that he is legally blind and due to genetic disorder he is unable to see.

The rapper, real name Allan Pineda Lindo due to his blurred vision and chronic near-sightedness he suffers from nystagmus.

According to British newspaper The Sun, the 36-year-old said: 'I'm good at shapes.
'If I am not close, even if it's big, I can't read it.'

He added: 'Until I discovered hip hop, I felt I was not going to accomplish anything.

'When I dance, I picture myself and the floor in my head.

'I doubted myself for a long time, I'm comfortable not using my vision. I weave around my problems.'

Will.i.am: Black Eyed Peas' Only Competition Is Ourselves

The band's only competition is themselves said the Black Eyed Peas frontman Will.i.am.

When they record the follow-up to recent album 'The Beginning',the band planned to push boundaries said the singer in an interview with Daily Star.

"You always have to look far ahead,” he said. “The listeners four years from now - that's who I’m looking at, that's where I’m switching it up towards.

"You have to keep people guessing. As soon as people know what you're going to do, it isn't fun anymore.”

He added: "The new project after The Beginning is going to be totally, totally different again. All I'll say is, it ain't music."

'The Beginning' was the band's follow-up to 'The E.N.D', which was released earlier in 2010.

Black Eyed Peas as a brand, not a band

Now here the will.i.am gave description about Black Eyed Peas, their have a commercial turning point about them, they group net folk in marketing.

According to the Metro news the producer told them that he now sees the band less as a pop group and more as a commercial brand.

will.i.am said: "Black Eyed Peas haven't changed at all - we just got smarter. I hit the target like a marksman now. The turning point was meeting the cats in different marketing agencies. I started looking at Black Eyed Peas as a brand, not a band. It's really the same thing - providing escape. It's less about selling a single than becoming the soundtrack to people's lives.

For example…what's the commonality for a birthday, a wedding, a sports tournament, a vacation? Let's make a song that owns a piece of the night for all those events.

I don't think there's any such thing as 'pop music' now. Pop is a level of notoriety - it's the cream of everything, it's not a genre. Like, 50 Cent makes hard hip hop but he turned pop. If Black Eyed Peas weren't popular, what would our music be?"