Will.i.am: Black Eyed Peas' Only Competition Is Ourselves

The band's only competition is themselves said the Black Eyed Peas frontman Will.i.am.

When they record the follow-up to recent album 'The Beginning',the band planned to push boundaries said the singer in an interview with Daily Star.

"You always have to look far ahead,” he said. “The listeners four years from now - that's who I’m looking at, that's where I’m switching it up towards.

"You have to keep people guessing. As soon as people know what you're going to do, it isn't fun anymore.”

He added: "The new project after The Beginning is going to be totally, totally different again. All I'll say is, it ain't music."

'The Beginning' was the band's follow-up to 'The E.N.D', which was released earlier in 2010.

Black Eyed Peas as a brand, not a band

Now here the will.i.am gave description about Black Eyed Peas, their have a commercial turning point about them, they group net folk in marketing.

According to the Metro news the producer told them that he now sees the band less as a pop group and more as a commercial brand.

will.i.am said: "Black Eyed Peas haven't changed at all - we just got smarter. I hit the target like a marksman now. The turning point was meeting the cats in different marketing agencies. I started looking at Black Eyed Peas as a brand, not a band. It's really the same thing - providing escape. It's less about selling a single than becoming the soundtrack to people's lives.

For example…what's the commonality for a birthday, a wedding, a sports tournament, a vacation? Let's make a song that owns a piece of the night for all those events.

I don't think there's any such thing as 'pop music' now. Pop is a level of notoriety - it's the cream of everything, it's not a genre. Like, 50 Cent makes hard hip hop but he turned pop. If Black Eyed Peas weren't popular, what would our music be?"

Black Eyed Peas to perform lavish NYE bash

Billionaire Roman Abramovich has appointed Black Eyed Peas to sing at his New Year's Eve party.

The band perform at his £58 million spread on the Caribbean island of St Barts in front of 44-year-old Chelsea owner, his girlfriend Dasha Zhukova, 29, and guests.

Millions of rupees has spent on food and drink arrangement for partygoers who will be attending his hillside estate reported by Roman.

Abramovich, whose daughter Anna, 18, is said to be friends with Black Eyed Peas singer Will.i.am, has chosen to host the bash on land and let guests stay in sea-view chalets.

Black Eyed Peas including the top 10 hottest new music acts

Black Eyed Peas has been including the top 10 hottest new music acts in this year.

In this year many album and singles have been rolled, all of them are including all of them are including are struggle for the first sports on various charts across the country and competing for coveted awards at many prize-giving events.

Some came from Seasoned Stager just like Eminem, Black Eyed Peas and Christina Aguilera, and the others came from budding singers.

BEP intend to hijacks Myspace

‘The beginning’ a new album of Black Eyed Peas has just released over a week. The Black Eyed Peas one of the most recent celebrities to take part in MySpace’s take over program which was initiated to support in enhancing the websites entertainment offerings. This project give fans and Myspace user will give an opportunity to get more information about artists provide more access to their products and exclusive information.

Willow Smith albums's outselling nearest to BEP

According to midweek sales statistics
The younger singer Willow Smith album on top on UK singles chart this Sunday on 12th of December.

The singer's track 'Whip My Hair' is presently outselling its nearest contender, Black Eyed Peas' new effort 'The Time (Dirty Bit)', while Ellie Goulding's cover of Elton John's 'Your Song' is in the midweek Number 3rd position.

If young singer will take top postion on the chart then Smith will be the youngest artist in the music industry after Justin Bieber. Take That's 'Progress' is still on the same positon and got fourth consecutive week one million sales.

Black Eyed Peas Tickets are on sale

Black Eyed Peas (abbr. BEP) are a hip hop band that formed in Los Angeles in 1995. Since their album Elephunk in 2003, Black Eyed Peas' hip hop/dance-oriented style has sold an estimated 23 million albums worldwide and 29 million singles. Black Eyed Peas is composed of vocalist and multi-instrumentalist will.i.am and vocalists apl.de.ap, Taboo, and Fergie. Black Eyed Peas will be on the road for The E.N.D. World Tour (also known as The Energy Never Dies World Tour), for the support of their fifth studio album, The E.N.D., released in June 2009.

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